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Wrigley's big league chew; Hershey bid shows firm has appetite for risk.(Brief Article)

Crain's Chicago Business, September, 2002 by Gallun, Alby

Byline: ALBY GALLUN and JAMES B. ARNDORFER Wm. Wrigley Jr. Co. will never be the same. Its unsuccessful $12.5-billion bid to buy Hershey Foods Corp. shows that it is willing to transform itself with a huge deal. And that signals a willingness to put a heap of borrowed money on the company's debt-free balance sheet, dilute its shareholdings, shift operations to incorporate new products and even overhaul the conservative culture that has characterized the 111-year-old gum maker.

``Wrigley has moved from the sidewalk into the parade,'' says Leonard Teitelbaum, an analyst at New York-based Merrill Lynch & Co. ``They're now a player.'' The bid, which was foiled when Hershey was pulled off the block last week, shows that Chicago-based Wrigley is eager to do a...

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