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MJ's back shilling, swilling Gatorade.(News)(Michael Jordan)
Crain's Chicago Business, October, 2002 by Arndorfer, James B.
Byline: JAMES B. ARNDORFER Gatorade still likes Mike. As Michael Jordan gets ready for what could be his last hurrah in professional basketball, PepsiCo Inc. is preparing to bring back Gatorade's greatest pitchman, according to marketing industry sources. Element 79 Partners, the Chicago-based ad agency for Gatorade, shot footage of Mr.
Jordan-wearing neither a Bulls nor a Wizards uniform, but workout gear-at the United Center in late August, sources say. To direct, the agency brought in Joe Pytka, who directed Mr. Jordan in the movie ``Space Jam'' and whose recent credits include a Pepsi commercial featuring a time-surfing Britney Spears that aired during last January's Super Bowl. PepsiCo is contemplating breaking the Jordan ad on the 2003 Super Bowl...
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