Business Services Industry
Stations seek 10 p.m. news knockout; WMAQ, WLS vie for big TV ad purse.
Crain's Chicago Business, February, 2003
Byline: JEREMY MULLMAN Seldom have so many local ad dollars ridden on news features like ``Great Sex for Moms'' and ``Leaner for Life.'' Fresh off its November ratings coup, WMAQ-TV/Channel 5 is trailing in its attempt to again unseat the market's dominant news station, WLS-TV/Channel 7, during the current ``sweeps'' period, when Nielsen Media Research measures viewing audiences and networks try to outdo each other with frequently outrageous, attention-grabbing features.
Ad buyers say that Channel 5's November ratings win in the 10 p.m. news slot-while surprising, given the dominance of ABC-owned Channel 7 since the mid-1980s-didn't have a large impact on what the station was able to demand for airtime. A second straight victory, however, would give...
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