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Ad book by Crain's Cappo to debut.(News)(advertising and marketing trends)(Brief Article)
Crain's Chicago Business, June, 2003
Crain's Chicago Business Editor at Large Joe Cappo examines the worldwide revolution taking place in advertising and marketing in his new book, "The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.'' A longtime Crain's columnist and former publisher of Crain's and sister publication Advertising Age, Mr.
Cappo analyzes the impact new modes of communication are having on the business of selling and delivering goods and services, and the ways such changes endanger entities that don't adapt. As in his first book, "FutureScope: Successes and Strategies for the 1990s and Beyond,'' Mr. Cappo considers how marketers and advertisers can navigate the current landscape and the challenges ahead. In his 25 years with Crain...
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