IN THE YEAR 2028; Over the next 25 years, what type of person will read Crain's? Here's our guess: Entrepreneurial, educated, tech-savvy and prosperous. They'll be leaders, too.(Crain's Special 25th Anniversary Section)

Crain's Chicago Business, June, 2003

For 25 years, Crain's readers have represented the city's business elite. That will still be true when the publication hits the 50-year mark in 2028. But by then, Crain's readership is likely to skew a little older than the current demographic, and readers-who will increasingly work from home, own vacation homes and possess advanced degrees-will be a good bit wealthier, too.

With the help of a panel of forward-thinking types-futurist Marian Cook, founder of Chicago consulting firm Ageos Enterprises, who's developing a curriculum on the changing nature of work for the Illinois Institute of Technology; Carl Tannenbaum, chief economist at Chicago's LaSalle Bank N.A.; Brian Wesbury, chief economist at Chicago-based investment bank Griffin Kubik Stephens &...

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