Business Services Industry
A uniform look for Sears clerks; Dress code of black and khaki.(News)
Crain's Chicago Business, June, 2003 by Jones, Sandra
Byline: SANDRA JONES Sears, Roebuck and Co. is preparing to institute a uniform dress code for its sales staff, marking the first time in the Big Store's 110-year history that clerks in departments from lingerie to tires will project a consistent image. The Hoffman Estates-based retailer is requiring its roughly 150,000 sales people to wear solid black or solid white tops with solid black or solid tan bottoms.
The plan-on which Sears will spend an estimated $4 million to $5 million to help outfit its workforce-will be rolled out between June and September to all 870 department stores nationwide. Currently, sales associates have wide latitude on attire and are identifiable to customers only by a credit card-size Sears name tag. Sears is banking on the...
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