Business Services Industry
Mart taking it public, but still likes it haute.(News)
Crain's Chicago Business, August, 2003
Byline: SANDRA JONES Rama Dandamudi spent eight months trying to persuade Italy's Snaidero family to bring its futuristic, rock-star kitchen-created and hand-signed by Ferrari sports car designer Paolo Pininfarina-to Chicago's Merchandise Mart. The circular Acropolis kitchen, fashioned from the same high-tech aluminum used in the celebrated racing car, has no engine, but it does have a Web camera, a refrigerator that talks to the oven and a Ferrari-like price tag of $179,000.
Chicago will be the only locale outside of Italy to permanently display the culinary wonder, according to a Los Angeles-based spokeswoman for the Italian manufacturer. Dr. Dandamudi, a surgeon who runs the Studio Snaidero Chicago, is one of the showroom owners pulling out all the...
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