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Getting the msg across; Wireless wordsmiths try to get older cell phone users into text messaging. Paging Paris Hilton?(News)
Crain's Chicago Business, January, 2004 by JOHNSSON, JULIE
Byline: JULIE JOHNSSON In a cramped office in Evanston, Jack Philbin is trying to turn cell phone-toting 35-year-olds into text-messaging teenagers. Mr. Philbin, 28, and nine other employees of Vibes Media, an advertising agency he co-founded, run campaigns for wireless companies that want to boost text-messaging traffic on their cellular telephone networks.
Verizon Wireless, the nation's second-largest carrier, is currently offering one such effort, a trivia contest, to half its 36 million subscribers. "This hotel heiress can be seen on everyone's TV. . . .What's her first name?'' asks one question sent out as a text message to the cell phone screens of Verizon subscribers. The answer-Paris (Hilton)-is easy. And that's the point. Easy-to-answer...
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