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Former exec returns to FTD for shot at top; New CEO aims to compete in big-box, grocery markets.(News)
Crain's Chicago Business, September, 2004 by Murphy, H. Lee
Byline: H. LEE MURPHY Michael Soenen's search for a CEO spot led him back to FTD Inc., the company he left last year when a buyout seemed to block his path to the top. Private-equity firm Leonard Green & Partners kept Robert Norton as CEO when it bought the Downers Grove floral delivery service last October for $420 million.
Mr. Soenen, then chief operating officer at FTD, took that as a sign he'd never reach the company's top rung. "I really wanted to be a No. 1, to run my own company. And I figured that Bob Norton was entrenched, and that I would have to go do that somewhere else,'' Mr. Soenen says. It turned out Mr. Norton wasn't so entrenched after all. In May FTD announced Mr. Norton, 58, was leaving the company and Mr. Soenen, 34, was returning...
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