Business Services Industry

History lesson: Spuds for life.(Focus: Small Business)(Brief Article)

Crain's Chicago Business, November, 2004 by Gersdorff, Sascha de

Byline: Sascha de Gersdorff Legend has it that one of the largest, most lucrative business partnerships was sealed with a handshake. In 1965, McDonald's boss Ray Kroc and potato potentate J. R. Simplot shook on a simple but risky deal: Mr. Simplot would build a frozen french fry factory-a novelty at the time-solely to supply McDonald's.

Before joining forces, McDonald's received frozen fries from more than 100 suppliers, and Boise, Idaho-based J. R. Simplot Co. had myriad smaller customers nationwide. It's difficult to say which party benefited most from that historic handshake. McDonald's Corp. has sold a lot of french fries over the years. According to Forbes magazine Mr. Simplot's empire today is worth $2.3 billion. Simplot today has half of McDonald's...

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