Business Services Industry
Online game firm, McD in joint promo; Deal put product placements in demos.(News)(Brief Article)
Crain's Chicago Business, December, 2004
Byline: Crain News Service WildTangent, a major manufacturer of online games, entered into a novel pact with McDonald's Corp. As part of the most recent McDonald's Monopoly promotion this fall, it agreed to create online demo versions of its best-selling games re-engineered to include Oak Brook-based McDonald's product placements throughout.
In the two-way promotion, McDonald's used the online demo games as prizes that could be won in its Monopoly contest and WildTangent used the same demos to lure interested players to its Web site to buy the full versions of the games for $20 each. "McDonald's not only had a lot of success branding games to our audience, it is now one of the largest distributors of WildTangent games,'' Alex St. John, CEO of the online...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
- Using object-oriented analysis and design over traditional structured analysis and design
Presented by American Express