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McD's looks to boast about its roast; Marketing campaign to begin in November for premium coffee.(News)(McDonald's Corp.)
Crain's Chicago Business, April, 2005 by Macarthur, Kate
Byline: KATE MacARTHUR Crain News Service Hoping to kick up coffee sales, McDonald's Corp. is bowing to Starbucks Corp. and offering its own premium joe. The sleeping fast-food giant has woken up to the fact that America has become a coffee culture and that its old-fashioned, weaker version of the pick-me-up will no longer do.
"Coffee is the No. 1 item Americans consume at home or away from home,'' says Harry Balzer, vice-president at NPD Group's NPD Foodworld. "It's understandable that the interest in coffee is high among all restaurants because Starbucks has told us coffee can be more than just a commodity.'' "We weren't happy with our coffee sales and we weren't happy with the consistency of our coffee product,'' says Bill Lamar Jr., senior...
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