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Food makers troll for aging boomers; Recasting Metrecal as the Red Bull for 50+ crowd.(News)(Mead Johnson and Company Inc.)
Crain's Chicago Business, April, 2005 by Jargon, Julie
Byline: JULIE JARGON Two local entrepreneurs too young to have tasted the original are bringing back Metrecal, the diet drink of the 1960s and '70s, hoping to reformulate and repackage it into a healthful, hip drink for baby boomers. With Metrecal, a brand discontinued by Mead Johnson & Co.
in the early 1980s after SlimFast clobbered it with aggressive price-cutting and promotion, "all of the marketing will be about telling boomers that this is a product made for them,'' says John Tree, CEO of Schaumburg-based Metrefood Co. It's a sign of how the nation's rapidly aging population is creating a huge opportunity-as well as huge challenges-for major food companies and startups alike, with demand for new kinds of marketing and products that go far beyond...
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