Business Services Industry
Secret sponsorship; Big companies often don't disclose amounts, receivers of grants.(Focus: Corporate Giving)
Crain's Chicago Business, August, 2005 by Klein, Sarah A.
Byline: SARAH A. KLEIN It's no secret that the Sara Lee Foundation sponsored the "Toulouse-Lautrec and Montmartre'' exhibit now showing at the Art Institute of Chicago. The company's logo is stamped on each pamphlet for the show and on placards throughout the galleries. But to find out what the Sara Lee Foundation paid to secure the title of exclusive corporate sponsor and the well-placed acknowledgements, you'll need security clearance.
The company won't say how much it gave the art museum for the event. The Art Institute isn't talking, either. Policy is common Sara Lee's tight-lipped policy is surprisingly common. You'd think a company would want to announce each donation with great fanfare. But nearly half of all corporations that give money to...
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