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Wrigley hopes to Goose innovation; Can $84-million gum laboratory help fend off archrival Cadbury?(Wm. Wrigley Jr. Co.)
Crain's Chicago Business, September, 2005 by Jargon Julie
Byline: JULIE JARGON Next week, William Wrigley Jr. Co. will unveil its massive new gum laboratory on Goose Island, a setting that could prove critical as the company hustles to fend off a more innovative rival. Since 2003, when Cadbury-Schweppes plc acquired Pfizer Inc.'s Adams gum business, the British firm has been chewing its way deeper into the gum and candy market long dominated by Chicago-based Wrigley.
During that time, according to data compiled for Crain's by London-based market research firm Datamonitor plc, Cadbury has introduced 64 new products, including this year's Trident Splash, the first pellet-shaped gum with a liquid center. Wrigley has rolled out just 51 new products, mostly extensions of existing brands, over that same period and...
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