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RCN marketing to niches; Telecom firm attracting Hispanics with Spanish ESPN, other channels.(RCN Corp)
Crain's Chicago Business, October, 2005 by Johnsson, Julie
Byline: JULIE JOHNSSON To battle the telecom behemoths dominating Chicago, RCN Corp. is thinking small. While big rivals such as Comcast Corp. aim television, broadband and voice offerings at the widest swath of customers possible, RCN focuses on niches in its limited local service area, which stretches up Chicago's North Side into Skokie.
Its predecessor, 21st Century Telecom Group Inc., which RCN acquired in 2000, established a foothold here by catering to high-rise residences such as the Presidential Towers. wooing hispanics After emerging from bankruptcy protection last December, RCN is again expanding locally. One segment the cable operator is trying to win over: Hispanic families, a sizable demographic within its service area. While Comcast...
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