Business Services Industry

Lavin & Bernick; personal care, beauty products, melrose park.(Focus: Influential Families)(Leonard H. Lavin)(Carol L. Bernick)(Howard B. Bernick)

Crain's Chicago Business, October, 2005 by Murphy, H. Lee

Byline: H. Lee Murphy Leonard H. Lavin, 86, chairman emeritus, Alberto-Culver Co. Carol L. Bernick, 52, chairman of the board, (Leonard's daughter) Howard B. Bernick, 52, president and CEO, (Leonard's son-in-law) Back story: A native of the Austin neighborhood with a degree from the University of Washington, Leonard Lavin began selling cosmetics in 1940 when he noticed that neither the Depression nor the looming war dampened, as he explains it today, "women's desire to always look good.'' His career was interrupted by service in the Navy during the war, but by 1955 he had acquired a small Chicago-based regional maker of beauty supplies called Alberto-Culver Co.

with financial backing from good friend W. Clement Stone. He sold off all the firm's...

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