Business Services Industry

ShopLocal sees one stop for ad circulars; Web site looks to add more local merchants.(ShopLocal LLC acquired by Tribune Co., Knight-Ridder Inc., Gannett Co. )(Brief Article)

Crain's Chicago Business, October, 2005 by Jones, Sandra

Byline: SANDRA JONES With newspaper circulation declining, rifling through the Sunday circular ads is a dwindling pastime. So it was no surprise that the nation's three big newspaper chains -Chicago's Tribune Co., Knight-Ridder Inc. of San Jose, Calif., and Gannett Co. of Virginia-teamed up last year to acquire ShopLocal LLC, an online Sunday circular company occupying former Andersen offices in the Loop.

Now, ShopLocal is gearing up to become to local newspaper advertising what CareerBuilder LLC is to classified ads: a national clearinghouse for local information. Just as CareerBuilder, owned jointly by the same three chains, allows job seekers to look for work in local markets, ShopLocal lets consumers find deals at area stores. Brian Hand, a former...

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