Business Services Industry
Hotels courting Gen X lodgers; 3 chains debut brands; chic vibe at a bargain.(Global Hyatt Corp)
Crain's Chicago Business, January, 2006 by Klein, Sarah A.
Byline: SARAH A. KLEIN What do you get when you cross a boutique hotel with a no-frills inn? A new style of lodging designed to appeal Generation X customers who want chic accommodations at a reasonable price. Three major hotel operators are experimenting with the new hybrid, and the Chicago area already has two examples: Hotel Indigo on the Gold Coast and its counterpart in Palatine, which opened last year.
Both sport features designed to appeal to a younger clientele: Wi-Fi access, guest rooms with hardwood floors and lounge areas for socializing. Rooms cost $89 to $169, lower than at the high-end boutique hotels they resemble. Operating margins are better, too, says James Anhut, senior vice-president for brand development at InterContinental Hotels...
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