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Fitness boost: the second gym.(The Business of Life)(Bally Total Fitness Holding Corp.)
Crain's Chicago Business, February, 2006 by Olvera, Jennifer
Byline: Jennifer Olvera It's a hidden secret of fitness seekers: joining the second gym that makes working out more palatable. "I have noticed members having multiple gym memberships lately,'' says a spokesman for Chicago-based Bally Total Fitness Holding Corp. "Often, they like a specific instructor and want to take (more) classes with them'' at other locations.
So who's doubling up on their workout venues and why? Ryan VanMeter, a public affairs consultant at Chicago-based Haymarket Group and self-professed "gym junkie,'' holds memberships at the Lakeshore Athletic Club Downtown, Sweat Shop in Lakeview and David Barton Gym on Chicago Avenue. He also frequently signs up for one-week trial memberships. "I've probably been to every gym in the city...
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