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Setting timer on Kraft's CEO; Investors restless despite Deromedi's cost-cutting.(News)(Roger Deromedi )

Crain's Chicago Business, February, 2006 by Jargon, Julie

Byline: JULIE JARGON Kraft Foods Inc. CEO Roger Deromedi has proven he's not afraid to lay people off and shut factories down. But investors say that if he can't deliver growth, the next pink slip may be his. Wall Street was surprised by the magnitude of Mr. Deromedi's latest plan-to close up to 20 plants and lay off 8,000 staffers by 2008.

Those cuts come on top of a plan to shutter up to 20 facilities and lay off 6,000 that was unveiled in 2004, a month after he became sole CEO of the Northfield foodmaker. Now, investors expect more than cost-cutting. Mr. Deromedi must rekindle sales growth if he wants to keep his job. "You'd expect to see some progress by the second half of the year,'' says Peter Kwiatkow-ski, senior portfolio manager at Fifth Third...

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