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KRAFT'S SWEET LITTLE SECRET; Oreos are now trans fat-free, but the foodmaker isn't bragging about its healthier cookie.(News)
Crain's Chicago Business, May, 2006 by JARGON, JULIE
Byline: JULIE JARGON Psst-Oreos without trans fat are hitting store shelves. Created in response to public outcry from anti-obesity activists, trans fat-free Oreos began reaching supermarkets in some parts of the country in March. They've already arrived in Chicago-area stores and are expected to roll out nationwide by fall.
Despite the maelstrom of criticism that forced Kraft Foods Inc. to create an Oreo without trans-fatty acids-a heart-clogging byproduct of partially hydrogenated vegetable oil-the Northfield food giant isn't trumpeting the healthier cookie's debut. There's no promotion on the packaging, no TV ads-nothing. The only way to tell is by flipping over the package and scrutinizing the nutrition label. Kraft's sotto voce rollout of the trans...
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