Business Services Industry
Consulting in marketing; Accenture, others playing role in firms' processes.(News)
Crain's Chicago Business, June, 2006
Byline: MATTHEW CREAMER Crain News Service Accenture Ltd. IBM Corp. McKinsey & Co. These consulting giants are casting a lengthening shadow on Madison Avenue. The day advertising execs have long feared-when management consultancies' bean-counting, process-wielding barbarians will storm the marketing world's gates-may well be nigh, as each of these titans is finding its own way to make money in the ad business.
IBM is the latest to get into the fray. It is advising New York-based fragrance maker Coty Inc. on what essentially amounts to a $65-million-plus ad review, as part ...
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