Business Services Industry
To regulate new drug ads, combine oversight with education.(Opinion)
Crain's Chicago Business, July, 2006 by Zook, Tony
Byline: Tony Zook Tony Zook is president and CEO of AstraZeneca L.P. U.S. The American Medical Assn. (AMA) house of delegates' recent call for more patient-focused regulation of prescription drug advertising has an unlikely ally: a major pharmaceutical company. Some might think it unusual for a pharmaceutical company to support additional oversight of such a critical part of its business.
However, we share the AMA goal of making sure patients have the best information possible about the medicines physicians prescribe and the availability of new and improved treatment options. Even on the specifics of the proposal the AMA approved recently in Chicago, we share common ground. First, the AMA believes the U.S. Food and Drug Administration (FDA) should review...
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