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Leo Burnett tests life after Cadillac; Departure of key client hits Detroit office hard.(News)
Crain's Chicago Business, October, 2006 by Shea, Bill
Byline: BILL SHEA Crain News Service With the last of its $225-million Cadillac advertising work now ended, Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based ad agency Modernista, has whittled itself down to just more than 200 employees from about 280, says Leo Burnett Detroit President Jim Moore.
"We've downsized,'' Mr. Moore says. "When you lose an account the size of Cadillac, it's a major piece of business in this office.'' Some of the employees working on Cadillac transferred to other offices or left for other jobs, he says, declining to specify. Mr. Moore is adamant that the office, a branch of Chicago-based ad agency Leo Burnett Worldwide, will remain open and is...
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