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McDonald's fears cutting the fat; Healthier oil could leave fry fans with bad aftertaste.(News)(McDonald's Corp.)
Crain's Chicago Business, November, 2006 by Macarthur, Kate
Byline: KATE MACARTHUR Crain News Service When McDonald's Corp. announced it would move to a trans fat-free oil, consumers flooded the restaurant chain with complaints that its fries didn't taste as good. But, in fact, the taste was the same: The company hadn't yet switched oils-and some four years later, it still hasn't.
The fast-food leader is still struggling to make good on its 2002 vow as the pressure mounts from rivals such as Wendy's and KFC, which have cut trans fats from their menus, and from Burger King, which will start testing new oil within 90 days. McDonald's, meanwhile, has yet to put an end date on its tests. It's understandable that McDonald's would be ambivalent about changing its signature fried potatoes, which helped shape the Oak...
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