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Dominick's turns page on promos; Holiday catalog touts 'lifestyle,' not coupons.(News)(Dominick's Finer Foods LLC. uses catalogues for marketing)
Crain's Chicago Business, December, 2006 by Slania, John T.
Byline: JOHN T. SLANIA While high-end retailers try to pump sales through eye-catching catalogs, grocers usually hawk food using newspaper coupons. So Dominick's Finer Foods LLC's glossy, full-color holiday catalog is a striking departure from the past. The 1-million copy print run features rack of lamb, king crab legs, whole goose, designer coffee makers, table settings and nutcracker candlesticks.
It's less Safeway Select, a Dominick's house brand, and more Williams-Sonoma. The 40-page book highlights Dominick's new "lifestyle'' store concept, which emphasizes fresh produce and bakery items, seasoned and prepared meats and seafood, organic products and specialty general merchandise such as tableware, cutlery and candles. In a radical move for the...
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