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It isn't just us: Super Bowl will be big everywhere.(Viewpoint essay)
Crain's Chicago Business, January, 2007 by Munson, Lester
Byline: Lester Munson Lester Munson is a locally based writer and commentator. For us in Chicago, the Bears' trip to the Super Bowl is big. Really big. The biggest thing since the White Sox swept the World Series. But Super Bowl XLI is not just big for Bears fans. It is, plainly and simply, the biggest U.S.
television event. The television audience when the Bears meet the Colts in Miami on Sunday will be one of the largest audiences in the history of television. More than 100 million people will be watching in 234 countries and territories in 32 languages, according to the National Football League. Only the World Cup final in 2006 drew a larger audience, according to published reports. If you go back in history, the top 13 television audiences were all...
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