Business Services Industry

There's big money in the middle; How one man turned a hobby into a business.(Focus: Small Business)(Alan Hutchinson owner of HTMarket.com)(Company overview)

Crain's Chicago Business, February, 2007 by Gill, Dee

Byline: DEE GILL HTMarket.com has no warehouse, no inventory and only seven employees. But the company, whose revenues have grown 25% to 30% a year since 2002, will sell about $4.5 million in home theater equipment this year. The Ravenswood firm is a testament to the potential of the Web for entrepreneurs who have little capital to invest.

Using a basic Yahoo Store platform for his Web site and a drop-shipping program that lets him only buy products he's already sold, owner Alan Hutchinson turned a hobby into a multimillion-dollar business where "profit margins are good.'' (He declined to give the actual figure.) Mr. Hutchinson came up with the idea after cobbling together his own home theater by searching the Internet for suppliers. He was sure there...

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