Randy Wagner; Chief marketing officern Orbitz Worldwide.(Focus: 25 Women To Watch)(Biography)

Crain's Chicago Business,  May, 2007  by Stainburn, Samantha

Tags: marketing, Orbitz, women

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Byline: Samantha Stainburn Randy Wagner was a behavioral psychologist for six years before she became a marketing maven. That training comes in handy at Chicago-based Orbitz Worldwide as it competes against rivals like Expedia Inc. and Travelocity.com L.P. for customers searching for flights, hotels and vacation packages.

"A lot of consumers can't articulate what they really want, and I can listen with that third ear,'' says Ms. Wagner, 55, who supervises 150 employees. "I never ask people what they want. I enlist people to help us perfect an idea. And that idea is ...

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