Marlboro Man rides into the sunset; For 1st time since 1955, Philip Morris ran no print ads for the brand.(News)(Statistical data)

Crain's Chicago Business, July, 2007 by Johnson, Bradley

Byline: BRADLEY JOHNSON Crain News Service So long, cowboy. In 2006, for the first time since tobacco giant Philip Morris and Chicago ad agency Leo Burnett created the Marlboro Man in 1955, no Marlboro ads ran in U.S. consumer publications. In fact, for the first time since Crain's sister publication Advertising Age launched its Leading National Advertisers report in 1956, not a single tobacco company appears on the LNA roster for 2006, published in late June.

And so an advertising category fades to black after a century of memorable slogans: "I'd walk a mile for a Camel'' (1921), "Winston tastes good like a cigarette should'' (1954) and Marlboro Country. Cigarette makers' spending on print advertising totaled $56 million in 2005, down 94% from its...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.