Time stands still: top exec, editor get marching orders to revive Time Inc.'s lagging flagship. (E. Bruce Hallett; Walter Isaacson)

Crain's New York Business, April, 1996 by Furman, Phyllis

When E. Bruce Hallett arrived in Australia eight years ago to head Time Inc.'s office there, he found a much-neglected, money-losing operation. In short order, he severed ties with a weak joint venture partner, launched Australia's version of People magazine, and made Time Australia profitable.

Now Mr. Hallett has been handed another turnaround to tackle, only this time his entire company, if not the world, is watching. Eight months ago, Mr. Hallett, 46, was named president of Time, the single most important title within Time Inc. and the country's No. 1 newsweekly. Mr. Hallett, along with newly appointed Managing Editor Walter Isaacson, 43, are charged with revitalizing a publishing icon whose business is simply faltering. "Our agenda is to fix Time, to make it...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.