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INTERACTIVE AGENCY SUCCESS SIDESTEPS WORD 'ADVERTISING'.(Agency.com Ltd.)(Company Profile)

Crain's New York Business, June, 1998 by Goldstein, Matthew

Chan Suh had a hard time getting loan officers to take his phone calls in 1995, much less lend money to his fledgling interactive design company -- Agency.com. But three years later, Agency.com Ltd. is a mainstay of New York's new media industry, and bankers no longer play coy with Mr. Suh. "When we started the company, we had nothing," says Mr.

Suh, who founded the agency along with Kyle Shannon. "One of the things about being a successful start-up is that you have lots of options." Messrs. Suh and Shannon exercised one option last week by merging with Boston-based Interactive Solutions, another Web design and interactive marketing firm. The deal, which makes Agency.com the nation's second-largest interactive design firm, produces a company with an estimated...

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