Business Services Industry
ALLEY FIRMS SEEK 60 MINUTES OF FAME.
Crain's New York Business, May, 1999
Companies usually aren't pleased when a crew from 60 Minutes turns up on their premises. But the CBS news program is getting a warm welcome from publicity-hungry start-ups in Silicon Alley. The show's new spinoff, 60 Minutes II, is preparing a report on the city's booming Internet enclave, which has launched a string of sizzling initial public offerings this year.
Video crews from the program were welcomed last week at a Silicon Alley venture capital confab, where they interviewed the assembled digerati. "I would be surprised if anyone was reluctant to talk to them," says Rufus Griscom, co-founder of Webzine Nerve.com, who was interviewed by 60 Minutes II producer George Crile. Alice O'Rourke, the executive director of the New York New Media Association,...
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