Business Services Industry

Millionaires of Silicon Alley;Kevin J. O'Connor.(Brief Article)

Crain's New York Business, November, 1999 by flamm, matthew

Co-founder and CEO DoubleClick Inc. Shares: 4,481,343 Value: $748.7 million In 1995, when Kevin O'Connor began working on an idea for an Internet advertising company, he had no experience in advertising. He did, however, have the ideal background for a Web entrepreneur. Mr. O'Connor had spent a decade working for start-up software companies that produced products for publishers and later for the Internet.

That included a stint at Digital Communications Associates in Atlanta, where Mr. O'Connor was director of digital research. "We spent eight months coming up with 100 different product ideas," he says of the period after he and DoubleClick co-founder Dwight Merriman left their jobs at DCA. In September 1995, "all the stars lined up, and we...

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