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New Executive: Gail C. Day She reads it for the ads ;Playboy publisher aims to make mag sexier to advertisers as rivals outperform.(Brief Article)
Crain's New York Business, January, 2000 by kamen, robin
The current exhibition of corporate artwork at Playboy magazine's airy, Fifth Avenue offices is a retrospective of the magazine's cartoon strip, "Little Annie Fannie." In her corner office, Gail Day has been installing some items from her own collection. Across from an inherited nude of Marilyn Monroe, the magazine's new publisher hung a photograph of herself with Bruce Springsteen -- a souvenir of her days at country music bible Country America.
She also found shelf space for her Louisville Slugger -- her last job was at Sports Illustrated for Kids. Other changes as well "I'm still thinking about what will stay and what will go," says Ms. Day, 43, who is the first female publisher of Playboy. She could be talking about her marketing strategy. After a...
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