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Ziff-Davis goes consumer;New owner visits mainstream, adding travel mag and broadening titles.
Crain's New York Business, January, 2000 by kerwin, ann marie
Ziff-Davis Publishing's new owner, James D. Dunning Jr., is already undertaking a shift toward the consumer market. The technology magazine publisher plans to launch a travel magazine, which will be produced in partnership with Expedia.com, a travel Web site recently spun off from Microsoft Corp.
Meanwhile, Ziff-Davis in recent weeks has turned PC Computing into Smart Business for the New Economy and introduced a redesign of PC Magazine to make it more accessible to a wider audience. "These things were already in the works, but certainly Jim's involvement has been a catalyst to move all of this along," says James Spanfeller, executive vice president. Looking to duplicate successes Mr. Spanfeller oversees most of the titles on which the mainstream...
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