Business Services Industry

Prudential shuffles execs in move to win IPO business;Beefs up investment banking unit; looks to underwrite tech offerings .

Crain's New York Business, March, 2000 by Gandel, Stephen

Prudential Securities Inc. is shaking up its ranks following the poor performance last year of its investment banking division. Vincent Pica, president of the firm's capital finance group, will take direct charge of the investment banking operations, which had been the responsibility of Paul Scura for the past five years.

Day-to-day responsibility will be handled by James Grien, who had run Prudential's consumer investment banking division. ``Our business is constantly changing with the changes in the economy,'' says Mr. Grien. ``I plan to continue our aggressive expansion into technology and biotech.'' Mr. Grien has been charged with shaping overall business strategy. Mr. Scura is taking over Prudential's private equity business, heading funds that invest...

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