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Two deaths by tinkering.(periodicals publishing)(Brief Article)
Crain's New York Business, April, 2000 by Rothenberg, Randall
Does it strike anyone as peculiar that in this time of earth-shifting economic growth, venerable magazine brands are breaking apart and disappearing like so much Depression glass? The past few weeks have seen the demise of both Life and Details. The former was a once-grand American institution, the latter a hapless remnant of the downtown 1980s.
The first was published by Time Inc., which in recent years seemed incapable of missteps, while the second was put out by Conde Nast, a place seething with intrigue. The two titles have no apparent relationship-beyond their protracted failures, and what those collapses say about branding in the periodicals industry. Life is the magazine that my wife, an accomplished editor, wanted me to wax upon. Something about the...
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