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DIGITAL NEW YORK: Firm produces a Web festival of short films; Reelshort.com makes deal with Universal; rivals also are rolling.(Brief Article)
Crain's New York Business, June, 2000 by vargas, alexia
Big-budget feature films may get all the hype and publicity, but a new media company based in New York is betting on a new market for short films to be watched by people on their computers while taking a break from work. Reelshort.com Inc. is providing an on-line showcase for filmmakers producing pieces in all genres, from demo reels and trailers to music videos.
``We enable filmmakers to get to the next level in their careers,'' says Jeremy Bernard, chief executive of Reelshort.com and a former feature film and television producer. Launched last September, Reelshort.com garnered about $500,000 in venture capital from private investors. The company won't specify revenues, which come from advertising and sponsorships. But it has gotten a big boost to its...
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