New Executive: Something up his sleeve; Redefining Cache toward materially improving retailer's frayed bottom line.(Brief Article)

Crain's New York Business, January, 2001 by Curan, Catherine

Three tiny shirts are spread out on a table in Brian Woolf's corner office high above the garment district. Made of a multicolored, sheer pleated fabric, the shirts don't look like they'd be big enough to fit the upscale female customers who shop at Cache Inc., the retail chain Mr. Woolf recently joined as chief executive.

There's a clever gimmick, however-the shirts stretch from child's size to fit a woman's figure. And they're just the kind of distinctive item Mr. Woolf plans to emphasize at Cache. Hands-on leader ``Fashion needs to be much more about impulse today,'' he says. As CEO, Mr. Woolf could let Cache's staff of buyers handle the details, but that's not his style. Through his long retail career, he's built a reputation as a savvy...

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