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ESPN going to extremes with new sports magazine; EXPN due in October; many rivals.(Entertainment and Sports Programming Network)(Brief Article)
Crain's New York Business, February, 2001 by fine, jon
Get ready for EXPN the Magazine. ESPN the Magazine, a joint venture launched by Walt Disney Co. and Hearst Magazines in 1998, has an extreme-sports magazine in development and is weighing international expansion of its flagship. ESPN has developed a working prototype of an EXPN-branded title that would focus on extreme sports.
ESPN launched expn.com, an extreme sports-themed Web site, a year ago. The magazine project already boasts an editor-Stephen Malley, former editor of Sports Illustrated for Kids-and pages and elements are being designed by Darrin Perry, who designed every-other-weekly ESPN the Magazine. ``ESPN built what has been traditionally called the action-sports marketplace,'' says one ESPN executive, waxing slightly grandiose. ``It's very...
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