Business Services Industry

Accentuating a positive; Profiting despite doubters, tough times.(ivillage inc.)(Brief Article)(Statistical Data Included)

Crain's New York Business, November, 2001

Sometimes ivillage inc. chief Executive Doug McCormick feels like the whole world is lined up against his company, which provides women-oriented online content. Some people, he says, are angry at Internet companies like iVillage because ``they made a gazillion dollars investing in the Internet and lost it all.'' Traditional media types, on the other hand, were always negative about online media, and still are.

All that negativity, Mr. McCormick says, made it that much more satisfying when he announced a profitable third quarter for the 6-year-old company, where he replaced founder and Internet doyenne Candace Carpenter a little more than a year ago. iVillage reported $400,000 in earnings before interest, taxes, depreciation and amortization, compared with...

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