New York, New York.(Brief Article)

Crain's New York Business, December, 2001 by DeNitto, Edited By Emily

NOT YET AN EMPIRE The owner of the first Little Caesars in Manhattan, at 203 E. 26th St., has decided to pull the plug on the pizza shop after only nine months because of lackluster sales. Ronni Alshech, who holds the exclusive local franchise rights for the Detroit-based chain, says he wants to concentrate instead on building business at his second outlet, which he opened Sept.

4 at 90 Maiden Lane, just two blocks away from the now-devastated World Trade Center. Mr. Alshech says he believes the downtown unit holds promise, as local workers look for cheap, fast eats. ``Business is surprisingly getting better and better,'' he says. ``I'm at the low end of the food chain. I'm not trying to sell lunches for 25 bucks or dinners for $50 a plate.'' Mr....

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