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CBS lures repairman; TV veteran Swanson tackles dismal TV stations.(Dennis Swanson)(Brief Article)
Crain's New York Business, July, 2002 by Block, Valerie
WCBS-TV hasn't won a Nielsen sweeps period without the help of the Olympics since 1976. It hasn't won the 6 p.m. news race since 1985. Dennis Swanson wants to change that. The former WNBC general manager has taken on what could be one of the toughest jobs in broadcasting: fixing Channel 2 and Viacom Inc.'s other troubled CBS stations across the country.
Last week, he was named chief operating officer of Viacom's group of 39 television stations, with a mandate to concentrate on the nation's largest markets, where the company's stations have trailed their rivals for years. The 64-year-old broadcaster's track record suggests he can rattle the TV business in New York and around the country. Over a 40-year career, he revived ABC stations in Los Angeles and...
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