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Discounts stuff e-tailers' stockings; Print catalogs a key; caution remains.(News)(sales at Bluefly.com and 1-800-Flowers.com)
Crain's New York Business, December, 2002 by Fickenscher, Lisa
Byline: lisa fickenscher Ken Seiff, chief executive of a clothing Web site, has an almost unheard-of complaint this subdued holiday season. Shoppers began storming his site in early November-before he was ready for them. ``The pickup in shopping started before we had a chance to launch our holiday promotion,'' says Mr.
Seiff, founder of Manhattan-based Bluefly Inc., an electronic retailer selling discounted designer clothing and accessories. In November, Bluefly.com shot ahead of last year's sales levels for the month by $3.1 million, a 31% increase. Convenience and low prices are luring shoppers to the Net as never before. They are seeking refuge online from crowded shops and department stores, driving e-tailers to sales that some of them did not...
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