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The client fixer: Peter Olsen; MediaCom's Star Is a Nice Guy in a Cutthroat Business.(National Media Buyer of the Year)
Crain's New York Business, March, 2003 by Chunovic, Louis
Byline: Louis Chunovic The next time some wised-up show business cynic sneers about how cutthroat The Business is and about how on Madison Avenue nice guys always finish last, just say this: Peter Olsen. ``Peter Olsen wins the Bob Cesa award for nicest guy in the business,'' was how Neil Baker, senior VP, ad sales, E! Networks, put it, referring to Twentieth Television's well-liked ad sales executive.
``For years, anytime you asked anybody about Bob Cesa,'' Mr. Baker continued, ``you got one response, `What a nice guy!''' But it's not because he's a nice guy, that TelevisionWeek has named Mr. Olsen, senior VP, manager national broadcast, MediaCom/Grey Global Group, our National Media Buyer of the Year. Mr. Olsen is the Media Buyer of the Year because...
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