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Scholastic counts on Potter's magic; Children's publisher plans 8.5 million first printing, but needs a stronger potion.(News)
Crain's New York Business, May, 2003 by Jain, Anita
Byline: anita jain A wave of speculation precedes the June 21 release of Harry Potter and the Order of the Phoenix. Will Harry Potter finally vanquish his evil nemesis Voldemort? Will the boy wizard get his first kiss? Will the fifth book in the popular series revive U.S. publisher Scholastic Corp.'s flagging stock price? Scholastic is betting big with the latest Harry Potter installment.
The company will distribute 8.5 million copies of the first printing, setting a U.S. publishing record. Retailers are planning their traditional midnight parties for children who've been waiting three years to get their hands on the title. Customers have preordered hundreds of thousands of copies. But Scholastic will need more than a boy on a broomstick to boost its...
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