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CBS sweeps blunder under ratings gains; Reagan biopic fiasco rare static for top network, but NBC pulls most ad dollars.(News)(CBS president Leslie Moonves under fire)
Crain's New York Business, November, 2003
Byline: valerie block Last week, CBS stumbled into the crucial November sweeps with a massive black eye, the result of buckling to political pressure and pulling its controversial biopic, The Reagans. Looking past the scathing editorials, a radically different picture of the embattled network emerges.
The loss of The Reagans blew a four-hour hole into the network's schedule. But another 80-odd hours of prime-time sweeps programming are on track to deliver an audience that will cement CBS's status as the nation's most-watched network, and reinforce President Leslie Moonves' reputation as television's hottest programmer. Beating expectations "CBS is having as good or better a year than anyone could have anticipated,'' says Bill Carroll, a vice...
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