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Ziff Davis gets into gadgetry; Launching Sync to reach young men obsessed with digital life; crowded field.(News)
Crain's New York Business, January, 2004 by Fine, Jon
Byline: jon fine Ziff Davis Media Inc. will launch gadget-lifestyle consumer title Sync with a June-July issue. It will be its first nongaming consumer launch since 2000. Sync targets digitally obsessed young men looking for camera phones, high-definition TVs and iPods. But Ziff's latest title hits the market in rough synchronicity with a clutch of like-minded newcomers.
Primedia is launching Connected Living-a more digitized take on its Audio Video Interiors, which it replaces-as well as electronics shopping title Best. Longtime rival IDG is mulling a Sync-esque title. Ziff's improving finances Twin shopping titles from the Advance empire, Conde Nast Publications' Cargo and Fairchild Publications' Vitals, will cover digital gadgets, and men's titles...
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